Logo Design Process
In order to create a Logo that targets the correct market and conveys the right message, we will need to learn more about your business, your goals, and your target audience.
Depending on the scope of the project we may schedule a meeting after reviewing the design brief.
An agreed upon list of project objectives will form the design brief and lay the groundwork for us to make clearer decisions during the design process.
This questionnaire will help us form a Design Brief.
Studying your company, its history, and its competitors, as well as your target audience will inform us how to create a logo that accurately represents your companies values and personality.
In addition, learning more about your company and target audience will also generate ideas for the concept stage.
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. It uses text to create a unique typographic mark.
Brand marks are visual images, elements or symbols used to identify a brand and contribute to building and maintaining its image.
A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol.
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.
A mascot logo consists of an illustrated character combined with a workmark.
Exploring all ideas through pencil and paper will generate a few concepts that can then be digitally crafted in vector software. This will allow your logo to be scaled to any size without a loss of quality for use in both print and digital media.
In order to gain fresh perspective there will be an intermission during the creative process. A second look at the concepts can always inspire new directions or small changes that can make all the difference in the final design.
The concepts that represent your company best will be presented to you for review with accompanied by real world examples and design notes.
You will then choose your logo from the concepts and take notes of any revisions to be made if necessary.
Once you have approved the final design all of the files necessary for digital and print media will be produced.
After that if you need any help with your logo files help will be provided.